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Concept project

Makana

People buy the place and the payment plan. We designed for both.

Buying a home off-plan in Egypt comes down to two questions: will I want to live there, and can I carry the instalments? Makana is a concept we built around both — in Arabic and English — for a developer with three places to sell, a planner that turns a price into a schedule, and an enquiry that already knows what the buyer wants.

Visit makana.webify.build

Makana is an invented developer. Its places, homes, prices and progress updates are fictional and its imagery is illustrative, and the site says so on every page. We built it to show how we would approach a developer selling homes before they are built.

Brand
Makana (invented)
Sector
Residential real estate
Languages
Arabic & English
Our scope
Lead Engine
Status
Concept, not commissioned
The Makana homepage: the headline “A considered place to belong.” over a photograph of families walking through a shaded courtyard garden, with tabs for New Cairo, New Zayed and the North Coast.
The challenge

The home does not exist yet. The instalments do.

An Egyptian developer is selling something nobody can visit: a home that will be finished in three or four years, in a place that is still a site plan. Buyers compare a handful of developers at once, and most of them are judging two things before they ever call — whether the place feels like somewhere they would want to live, and whether the payment plan fits their income.

Most developer sites answer the first question with renders and leave the second to a sales call. The buyer who wants to know what a 10% down payment over eight years actually means per quarter has to hand over a phone number to find out — and many of them simply move on to the next developer.

And the site has to work in both languages, for a buyer in Cairo and a family abroad, without the Arabic reading like a translation of the English.

The solution

Show the place. Then show the numbers.

We designed a calm, landscape-first brand and built the site around a buyer's real order of questions. A home finder that filters three places by home type. A page for each development, with an interactive master plan, the homes it offers, its shared spaces and its gallery.

Then the part most developer sites leave out: a payment planner on every development page. Choose a home, set the down payment, the share due at handover, the term and how often you pay, and the regular instalment, the schedule and the total update as you type. The estimate can be shared to WhatsApp in one tap.

The whole site runs in Arabic and English, right to left in Arabic down to the planner's figures, and remembers which language a visitor chose.

The buyer's route

Choose a home. Understand the place. Run the numbers.

Three stops, in the order a buyer actually makes them. Screenshots below are the finished concept.

  1. Choose a kind of home
    The Makana home types section: “Different homes. The same consideration.” above an expanded Apartments panel with a photograph, its illustrative internal area of 125 m² and three short points about everyday life.

    Apartments, townhouses, villas and chalets across New Cairo, New Zayed and the North Coast. Filter by place and by type, and the choice stays in the address, so a filtered list can be sent to someone else.

  2. Understand the place
    The Courtyard’s illustrative master plan: an aerial site plan with four numbered markers — central court, residences, pavilion and arrival — beside buttons for each area and a caption for the central court.

    Each development has an interactive master plan. Choose an area — the central court, the residences, the pavilion, the arrival — and the plan and its caption show how it fits into the neighbourhood.

  3. Run the numbers
    The payment planner: inputs for home type, price, down payment, handover share, term and frequency beside the regular instalment, the amounts at booking and at handover, the total and a breakdown bar, with a Share this estimate button.

    Set the down payment, the handover share, a term of five to ten years and monthly or quarterly payments. The instalment, the schedule and the total update as you type, impossible plans are flagged before they are shown, and the estimate goes to WhatsApp in one tap.

After the sale

A developer sells for years after the contract.

An off-plan buyer pays for years before they get the keys, and they recommend the developer — or warn people off — the whole time. So the site speaks to the buyer who is still deciding and to the owner who is still waiting.

The Makana progress section: “Progress made visible.” above a dated, illustrative update for The Courtyard, with a photograph of the shaded paths and a Read the update link.
Buyers

A place to picture, and a plan to compare.

Three places, four kinds of home, a master plan for each development and a payment plan worked out before the first call. The enquiry form carries the place and the home type the buyer was looking at.

Owners

Progress they can see, between payments.

Dated construction updates that say what has been done and what comes next, a progress timeline on every development page, and a stated plan to keep documents and service requests in one place after handover.

This is a Lead Engine build — a site whose job is to turn a visit into a conversation with the right person.

What we built

Everything an off-plan buyer asks before they call.

  • Arabic & English with full RTLBoth languages throughout, the planner’s figures included, and the site remembers which one a visitor chose.
  • Home finderFilter three places by apartment, townhouse, villa or chalet; the filters live in the address, so a result can be shared.
  • Interactive master plansChoose an area of the plan and see how arrival, landscape and shared life connect.
  • Payment plannerDown payment, handover share, a five-to-ten-year term and monthly or quarterly payments, worked out as you type.
  • Estimates shared to WhatsAppOne tap sends the plan a buyer has worked out, ready to discuss with family or a sales advisor.
  • A page for every developmentThe idea, the plan, the homes, the payment plan, shared spaces, location, gallery and progress, in one order.
  • Construction progress storiesDated updates that say what has been done and what comes next — the trust a buyer needs between payments.
  • An enquiry that knows what you wantThe form arrives with the place and the home type already chosen, and the visitor can start on WhatsApp instead.
  • Honest by designEvery price, area and date is labelled illustrative where it appears, not hidden in a footer.
  • A brand built from scratchName, Arabic and English wordmarks, palette and type — calm and landscape-first, so it stands apart from the usual glossy render.
On a phone, in Arabic

The same site, right to left.

Many of these buyers browse developers on a phone in the evening, and a large share of them in Arabic — including families abroad buying a home in Egypt. So the Arabic site is the same site mirrored, with its own Arabic wordmark, not an English page with translated text poured in.

On a phone the master plan’s areas become large buttons above the drawing, the payment planner stacks its inputs above the result, and a strip of section links keeps every part of a development page one tap away.

The Arabic Makana page for The Courtyard on a phone: the Arabic wordmark, the development’s name over a photograph of a terraced building behind olive trees, and buttons to explore the plan and prepare an enquiry.
Why we built it

A concept, to show how we would handle a developer.

Real estate is one of the largest markets in Egypt, and developer sites are where buyers do most of their comparing before anyone speaks to them. We built Makana to show what that site should do: make the place feel real without overselling it, answer the money question up front, and keep the relationship going after the contract. Inventing the developer — its name, its places and its homes — meant every decision could be made for the buyer.

Because the developer is invented, there are no results to report and no client to quote, and we do not claim any. The site labels its projects, prices and progress as illustrative on every page, and its enquiry form says plainly that nothing is sent.

Selling homes before they are built?

This was built as Lead Engine — a site that turns visits into conversations. Tell us about your projects and your buyers, and we'll show you what the site should do about it.

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